Distance makes the heart grow fonder. We, at Harudh, can vouch for this statement. As our journeys took us away from our beloved hometown of Kashmir, we grew fonder of its many charms. The rich heritage of Kashmiri handicrafts and textile prints, in particular, pulled at our heartstrings. Did you know the ubiquitous Paisley motif originated in Kashmir? And the luxurious Cashmere fiber gets its name from Kashmir as it was first produced and used here. It would be unconscionable of us to do nothing to bring this wealth of craft to the world.
Our dream is simple: to bridge the gap between Kashmir’s beauty and the global market.